Music, Beer, And Whiskey Flavored Ice Cream At The Bowery Ballroom

by LIZ JENEAULT · April 22, 2010

Bonnaroo Buzz, Ben & Jerry's newest ice cream flavor, mixes coffee flavored ice creams with whiskey caramel swirls and English toffee pieces (what a combination). Ben & Jerry's celebrated their joint venture with the Bonnaroo Music Festival this past Monday at the Bowery Ballroom.-

[All photos via Sam Horine]


Ben & Jerry's has elevated music and ice cream to another level. And by dedicating their newest flavor to the four-day festival, Ben & Jerry's has found a way to incorporate even MORE alcohol in the mess of things (a brilliant idea, we may add).

The unique, Scoop Shop-only flavor will be sold at the Tennessee music festival.

Marketing Director, Dave Stever, shared his excitement with the brand's newest flavor:

“We’re going to throw an outrageous Bonnaroo Buzz flavor release party at our Scoop Shops across the nation on May 4th, so if you can’t make it to Bonnaroo, we’re going to bring the ‘Roo to you!”

Guests of Monday's event felt Stever's same sort of excitement. After devouring mounds of the whiskey flavored ice cream, guests enjoyed a two hour live performance by "Los Angeles culture mashers," Ozomatli.

With Bonnaroo Buzz hitting Ben & Jerry's Scoop Shops across the nation, we better watch ourselves...We wouldn't want those "beach bodies" so delicately prepared for slim-clothed music festivals to go all wrong, would we?!

Oh, the calories....

[All photos via Sam Horine] [Source]