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chloe + isabel, a new socially innovative jewelry site, held their launch at Chelsea Mercantile Penthouse. Guests like actor Alan Cumming mingled with the company's founder and CEO Chantel Waterbury, as they enjoyed cocktails, beer and tiny finger foods.
chloe + isabel is positioned to become the driving force behind developing today's highly motivated women into the world’s next great entrepreneurs. The brand gives women the opportunity to merchandise the brand's jewelry, creating their own personalized web boutiques to leverage their social networks. Seems they are already a hit with new media types:
Held at the home of Scott Gomez, NHL all-Star Hockey player for the Montreal Canadians, the apartment was previously rented out by Marc Jacobs, while his home in the West Village was being finished. Gomez will be listing the apartment again as a furnished rental after Labor Day.