Olivia Palermo, Zach Braff Attend Ferrari Store Opening

by CHRISTINE LAI · June 24, 2010

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One of the world's fastest car brands, Ferrari, launched their showroom's adjoining store last night. Some of New York's celebrities were there to see the store open including Olivia Palmero and boyfriend Johannes Huebl, Zach Braff, and Gossip Girl's Matthew Settle.

The Ferrari Store lived up to it's name as everything in the store is covered in brand. The store opening highlighted Ferrari's new merchandise like toy cars, t-shirts, hats, teddy bears, and even strollers. The walls were covered in large images of their cars, both within inside and in the fast lane. In addition to showing their apparel and goods, Ferrari also showcased some of their cars. Their fastest and hottest automobiles lined the red carpet along side New York's finest.

Every guest was dressed to drive a Ferrari, in some of the most luxurious outfits and suits. The summer atmosphere was in the air, as seen through the many floral dresses and bright colored ensembles. Wearing classics black and white were also popular among attendees.  The high end car line's store launch was a red carpet event that was fashionable and Ferrari filled.