[All Photos by  JONATHON ZIEGLER for PMc].

An eclectic mix of fashionistas, socials, musicians and industry heavy hitters gathered at the Bowery Hotel to celebrate the Fifth Annual Humane Society's Cool vs. Cruel benefit and this year’s winner of the national fur-free fashion-design competition, Ingrid Bergstrom-Kendrick. Samantha Ronson, Charlotte Ronson, their mother Ann Dexter Jones, Nigel Barker, Richie Rich, Paper Magazine's Mickey Boardman and  Bobby Kennedy. Phantom Planet's Alex Greenwald, Maroon 5's Mickey Madden, Erin Lucas, and Becka Diamond were among the swanky crowd enjoying Sam Ronson's spinning, and sipping specialty Stoli cocktails with whimsical names that kept the cruelty-free theme in mind.