[All Photos by CHANCE YEH for PMc]. Last night, Studio 37 NYC hosted a mingling of the fashion and entertainment worlds to honor the latest venture of outlandish desginer Isaac Mizrahi. He is set to host 'Isaac Mizrahi Live!', where he will be selling everything from fresh baked cookies to fashion to home bedding to fine china on the QVC channel. -

Although guests such as Catherine Malandrino, Glenda Bailey, Fern Mallis, Ugly Betty's Mark Indelicato and Michael Urie, Gossip Girl's Kelly Rutherford, 30 Rock's Katrina Bowden, Entourage's Alexis Dziena, Anne Heche, Marc Bouwer expected to get a first hand look at the anticipated products, none of the merchandise was physically displayed. Instead, the collection was featured on strategically dispersed TV monitors, left to be unveiled on the December 5th QVC airing.

Isaac Mizrahi, Christopher Backus, Mira Sorvino

Katrina Bowden, Jill Flint, Reshma Shetty

Kelly Rutherford, Isaac Mizrahi, Catherine Malandrino

Anne Heche, Andy Cohen

Alexis Dziena, Mark Bouwer, Lisa Robertson

Beth Stern, Fern Mallis

Glenda Bailey, Mark Indelicato

Omeed Malik, Paul Abrahimzade, Rebecca Minkoff

Atmosphere