Our EIC, Rachelle Hruska MacPherson, hosted the launch of the Elizabeth Street website on Friday with a celebratory breakfast at The Waverly Inn. Stylish mothers including Anna Scott Carter, designer Cynthia Rowley, Joanna Della Valle, Vanity Fair's SunHee Grinnell, NYMag's Amy Larocca, Erika Bearman, Gilt Groupe's Alexandra Wilkis Wilson, and more gathered for the intimate breakfast.
A few months back, Emanuele Della Valle launched Elizabeth Street as a city guide app. The site officially launched on Friday and features stylish moms from around the globe, covering their fashion, travel, philanthropy, and lifestyles. Rachelle was the latest contributor to the website, giving a sneak peek of her daily life as owner of Guest of a Guest and mother of Maxwell.
Elizabeth St (@ElizabethStMom) tweeted:
So happy to have @rachellehruska of @guestofaguest hosting our official #ESwebsitelaunch breakfast at #Waverly cheers
[Cynthia Rowley, Rachelle Hruska MacPherson] [Oberon Sinclair, Rachelle Hruska MacPherson]
According to The Wall Street Journal, Mr. Della Valle came up with the idea for the site two years ago.
"I was talking to my wife and my friends, and now most of them are contributors to our site." He liked that the name Elizabeth Street had a "geographic angle" and a woman's name in it. The actual location is "not too high end, not too mass market. We know that all moms have a story to tell, even if they're not uber-affluent."
Other stylish guests included SunHee Grinnell, Samantha Yanks, Rachel Felder, Oberon Sinclair, Kate Young, Erika Bearman, Elisa Toffoli, Amalia Keramitsis, Abigail Jorgensen, Melissa Schweiger, Alexandra Kimball, Amy Larocca, Tereza Nemessanyi, Rebecca Odes, Artemis Azime, Casandra Johnson, Heather Clawson, Julia Chaplan, Layla Demay, Ludovica Pellicioli, Marisa Lentoni, and Maureen Dempsey.
[Rachelle Hruska MacPherson] [Alexandra Kimball, Joanna Della Valle]
[Rachelle Hruska MacPherson, Elisa Toffoli, Oberon Sinclair, Abigail Jorgensen, Casandra Johnson]
[Rachelle Hruska MacPherson, Anna Carter] [Heather Clawson, Alexandra Wilkis Wilson]
[Alexandra Wilkis Wilson, Rachelle Hruska MacPherson, SunHee Grinnell]
[Samantha Yanks, Rachelle Hruska MacPherson] [Erika Bearman, Amalia Keramitsis]
[Alexandra Kimball, Kate Young, Amy Larocca] [Rachelle Hruska MacPherson, SunHee Grinnell]
[Alexandra Kimball, Joanna Della Valle] [Cynthia Rowley]
[Rachelle Hruska MacPherson]
[Casandra Johnson, Abigail Jorgensen] [Cynthia Rowley]
[All photos via BFA]