SAVOIR Beds Hosts A Night Of Models, Martinis, And Music

by Ann Chow · February 14, 2012

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Last Friday night, SAVOIR Beds’ Creative Director Roger Ericson invited over 300 guests to their Soho showroom at 28 Wooster Street to have what could've been mistaken for a big pillow fight. In actuality, it was an homage to Duran Duran's "Girl Panic" video, which co-starred supermodels Naomi Campbell, Helena Christensen, Cindy Crawford, Yasmin Le Bon, and Eva Herzigova, and was shot at The Savoy Hotel’s Royal Suite in London on a $72,500 SAVOIR Bed. Guests at the event included Geoffrey Bradfield, Cassandra Seidenfeld, Jean Shafiroff, Leesa Rowland, Larry Wohl, Nancy Silberkleit, Bonnie Pfeifer Evans, Robin Cofer, Matt Sandy, Justin Mitchell, Elaine Sargent, Maggie Norris, Michael Mione, and Collette and Diane Birch.

Five models arrived in Ferraris and Maseratis and did a catwalk in the British luxury brand's showroom window in Kiki de Montparnasse lingerie and Swarovski jewels to the delight of the fashionistas in attendance. Guests sipped martinis while sitting on hand-crafted, English-made SAVOIR Beds. A projection of the original “Girl Panic” video played inside on one of the showroom walls for guests to watch, while the models re-imagined scenes from it in live-action. The Savoy Hotel choice Meridian speaker system pumped out Duran Duran hits throughout the night.

[Leesa Rowland, Larry Wohl, Maggie Norris, Cassandra Seidenfeld]

[Cassandra Seidenfeld, Matt Sandy, Leesa Rowland, Larry Wohl, Maggie Norris]

The night also served as a benefit for the charity Harboring Hearts, which provides heart patients and their families with support through a home-like haven and a nurturing community of resources, during American Heart Month. This was the first of a series of fashion events for SAVOIR taking place at their showrooms across the globe, with the next one taking place in Delhi, India.