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Shallon Hunter and Barrett Beard launched their new PR Company, SoCreo, last night at Lafayette House. Getting their promotional efforts off the the right start, the place was filled with editors, writers and bloggers. Guests in attendance got to meet Shallon and Barrett and learn more about the PR start-up. Savory spring cocktails and hor d'oeuvres were passed around thanks to The Bowery and were perfect to cap-off the almost summer evening.