Last night, we headed to the Hollister Designer Collaboration Kick Off Event with Sydney Sierota of Echosmith. The event was at Hollister's enormous Soho location on Broadway and was held upstairs, on the third floor.
The party was divided into three rooms: one with snacks and beverages, one which displayed Sydney's collection and the other was the performance space. At 6:45, Sydney performed three of her songs: (without her brothers unfortunately) "Bright," "Cool Kids," and "Talking Dreams." After her (amazing) performance, she spoke a little about the limited edition collection and how it's super sparkly, fun and party oriented. It is only going to be sold at select Hollister stores and online and it is made of 11 pieces, many of which are reds, golds and silvers.
The collection goes on sale today. Overall, Sydney's fun and energetic personality certainly aligns with her clothing line.
[Photos by Neilson/Barnard/WireImage.com]