Thrillist masquerades as a Daily Candy for frat boys but as helpful as the newsletter is for hooking a bro up with new steakhouses and the latest in new liquor brands (Bacardi Torched Cherry sounds like the perfect base for some gnarly jungle juice), that is only a useful side effect of the main goal. The raison d'etre of the juggernaut is to consistently throw parties pool side so founder Ben Lerer can get his beach body on.
Hamptons? Check. Jamaica? Check, mon. The latest installment of shirtless c.e.o was Hotel Thrillist, a no holds barred three day press junket in Miami. Assorted advertisers, readers and reporters holed up at the Fountainbleu and spent their time at Liv nightclub, Scarpetta and other places used to seeing Diddy and the Kardashians. Poolside concerts, beach front yoga, these kids got the vip treatment all the way. According to one on the scene attendee, dinner at Red Steakhouse got a little wild.
Then the Capoeira crew showed up and did some flips. Then a fire dancer came and did a split on concrete while swallowing fire. And then, the fucking Miami Heat dancers showed up. Yes, in their Heat outfits. They did a sexy dance and I sat in a chair up front and pretended to be court side. Unfortunately D Wade was not with them.
To quote Will Smith - welcome to Miami.