[All photos by Neil Rasmus for PMc]. Blake Mycoskie unveiled his new exclusive TOMS Shoe Collection at Bergdorf Goodman last night. Cheering him on were  friends and supporters from the fashion community; Teen Vogue's Amy Astley, models Erin Wasson and Liya Kebede, Lauren Bush.-

The TOMS shoe began when Mycoskie traveled to Argentina and, seeing the scores of children without shoes, decided to do something about it. Now for every pair of TOMS shoes purchased, a pair is donated to a child in need somewhere in the world. To date he has been able to give 300,000 shoes to children in need. Many came out to support Mycoskie's project and his new line including Matt Wertz, who also took to a small stage to sing a few songs, as well as Jim Gold, Lionel Geneste David Gruning,David Lauren , Linda Fargo and Roopal Patel.

Amy Astley                                           Liya Kebede

Jim Gold, David Lauren, Lauren Bush, Blake Mycoskie

Linda Fargo                                    Roopal Patel

Blake Mycoskie, Matt Wertz                     Lionel Geneste

Thomas Meggs

David Gruning, Stephen Keefe

Meredith Brown, Cannon Tekster Hodge    Erin Wasson

Tiffin Jernstedt, Blake Mycoskie, Glen Schwarzkopf

Jackie Reyes, Pippa McArdle