"The Best Guests Come Bearing Gifts..." The PitiCure

by guestofaguest · June 24, 2009

The Piticure. Wondering what to get the girl that has everything. Peticures, massages, and facials are always good alternatives to material gifts when you are stuck. However, why not show you've got some originality. Give her a PitiCure!  It's like a pedicure for her armpits! How romantic. Read below for the details....

We are obviously joking. Don't get your girlfriend this (opt instead for those tried and tested spa treatments). The PitiCure idea is actually the latest marketing campaign put on by Dove. And the PitiCure Spa Pavillian is taking over the South Street Seaport from today through the 28th. Read more:

"The PitiCure™ is a simple three-step process that cleans the underarms by removing dead skin and impurities through exfoliation. To help women properly care for their underarms, Dove anti-perspirant deodorant developed thePitiCure™ – a new at-home beauty treatment to care for delicate underarm skin." [via]