Benetton Celebrates Global Casting 20th Anniversary

by MICHELLE WONG · April 16, 2010

Go HERE for more photos by Tim Ross and tag yourself and your friends! Benetton celebrated the 20 winners of their first Benetton global casting with a cocktail party at The Standard Hotel last night. The lively personalities and individual styles of the 20 winners came to life as they bonded with each other and guests, confirming why they were chosen as Benetton’s new faces. -

The celebration bash was attended by Alessandro Benetton himself, and continued through the night with an after party. Chosen from 65,000 applicants from around the globe, the 20 lucky winners will be the new faces of the United Colors of Benetton Autumn/Winter 2010/2010 campaign. The campaign will be shot by famed photographer Josh Olins at the Industria Superstudio with the winners getting the opportunity to see their faces on the internet, billboards, and magazines all around the world.