Gilt Group Who? Amazon Launches MYHABIT

by Christina Makoyawo · May 6, 2011

On Tuesday, online shopping juggarnout and everyone's favorite site, Amazon, launched MYHABIT, a new membership-only fashion destination that features handpicked styles from top designers. We take a look at what sets it apart from other online boutiques that sell an array of high-end products for discounted prices.

MYHABIT features daily sales beginning at 9:00 AM PT/12:00 PM ET from top brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang, running simultaneously across women’s, men’s, and children’s departments. Customers can easily browse by department and sale event, and will experience detailed product pages with in-depth descriptions, videos and images with a zoom feature for up-close details.

There is something about being a part of an online membership-only shopping experience. Like being allowed into the private personal shoppers area at Saks and have deals on selected items before you. Only it is from the comfort of your home, office or iPhone while you're on the go. Its the allure of having something exclusive, even for a brief moment. Its the reason why so many men and women enjoy the member-only online discounts they acquire from sites like GILT, GILT City, RueLaLa, Ideeli and countless others.

MYHABIT may gain the upper-hand against these other sites due to sales beginning from 9am. Majority of the sites previously mentioned start their daily sales at either 11am or 12 noon. Other than the advantage of being the early-bird, MYHABIT's approach to product display by having a 360-degree video of the clothing on live models is quite innovative and cool in a world where 3D is becoming everything. Amazon is already a shopping habit for millions of people, we can already forsee the addiction growing with the launch of their new site. PLus, who can say no to free shipping?