The Limited's Pop-Up Shop served as the LearnVest Launch Party Wednesday night. In attendance were Gawker founding editor, Elizabeth Spiers, editor of Clusterstock, John Carney and The Limited's CEO Linda Heasley.

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[all photos by Amber de Vos for PMc]. Founded by Alexa von Tobel, LearnVest is a newly launched website which assists its users to better understand their own personal finances. As the champagne flowed, guests toasted both the finance savvy LearnVest and The Limited. The evening brought out much of New York's online media players, including former Daily Candy COO, Catherine Levene and Fashism's Brooke Moreland. Others in attendance were Lucy Grayson, Ashley Hobbs, Allison Fast, Kevin Kearney, Rachel Sklar, Peter Feld, Rachel Lehmann-Haupt, John Gardner, and Caroline Waxler.

Ali McDonough, Stephanie Chevalier, Ruby Britton

Craig Cornelius, Alex Harris                Sara Burnett, Debbie Wissle

Jon Cowley, Tiffany Cowley, Sam Lissner

Ashley Hobbs, Lucy Grayson

Alison Fast, Cheryl Rothrogers, Linda Heasley, Alex von Tobel

Cheryl Rothrogers, Caroline Waxler

Connie Steger, Linda Lee

Brittany Westerman, Tashan Barclay

Anthony Sanchez, Darrell Manor

Yvonne Ngo, Rose Gamelsky            Eunice Rho

Jack Kindregen, Libby Perry, James Ferrante, Kevin Lundquist

Todd Ostrow, Carolyn Effron

Debbie Steiger, Elliot Staples, Allison Fast, Cathleen Schneider