Olsen Twins Celebrate Latest Fashion Endeavor At Norwood

by Cary Randolph Fuller · February 4, 2010

Mary-Kate and Ashley Olsen, queens of the hyphenated career titles (teenage billionaires/respected fashion designers/NYU students/actors/latte fans) debuted their new juniors collection for JC Penney, christened OlsenBoye, at oh-so-chic Norwood.

Their first foray into fashion created a Wal-Mart empire, and two years ago the Olsens tackled high fashion with their labels The Row and Elizabeth and James. This left a wide gap between the high and the low, between $2 tutus and $200 tee shirts. Enter Olsenboye! The line's celebratory bash drew heavy-weights in the teen fashion industry. Teen Vogue's Amy Astley and footwear demigod Steve Madden, as well as a slew of stylish twenty-somethings angling for a meet-and-greet with the queens of boho chic. Even actor Justin Bartha, Ashley's boyfriend and our recent Style Phile, came to cheer on his girl and take advantage of the free martinis.

Mary-Kate Olsen, Liz Sweeney, Ashley Olsen

Steve Madden, Jane Siskin, Mary-Kate Olsen, Ashley Olsen

Billy Newton, Alex Drexler Amy Astley, Mary-Kate Olsen, Ashley Olsen Bobbie Thomas, Stan Delaney, Jacqui Stafford

Susan Retterbush, Olivia Ozner, Kathleen Murrell, Katie Gray, Kristen Walsh, Aileen LoFrese

Kristen Walsh, Andrew Simkiss, Leslie Palmer, Kate Coultas

Shaina Fessler, Lucy Zatloukal           Justin Bartha, Liz Sweeney

Roger Taylor, Nancy Frankenberg, Rob Curtis

[Photos by Clint Spaulding for Patrick McMullan.]