[Pooneh, Sal Strazullo, Tracy Stern. All photos by CHANCE YEH for PMc] June 24th, the Parker Store on Madison Avenue welcomed one of their newest additions, Jogo by Pooneh. Jogo by Pooneh is a new beach and lifestyle collection that features brightly colored bathing suits, flip flops, bags, and rope handled beach totes all designed by Pooneh herself. If you are going to be in Southampton this weekend and are looking for some bikinis and booze, a second launch of Jogo by Pooneh will be held at Day & Night Beach Club on June 27th. Stay tuned for full coverage of this event of this event by GofG Hamptons.

Amanda Mosle Friedman, Pooneh, Inga Vafcenkove, Syl Tang

Jack Bryan, Megan Zillis, Pooneh

Samantha Barney, Rikke Peterson

Jill Marshall, Andrew Parker, Megan Zilis

Pooneh, Robert Tatum, Edward Barsamian, Jack Bryan

Janna Bullock, Pooneh, Tracy Stern, Pooneh