Diesel Hosts Concert To Promote New Fragrance

by EVAN MULVIHILL · August 27, 2009

An adoring fan gets up close and personal with rapper CommonGo HERE for more photos by NEAL MCDONOUGH!

So Diesel's new men's fragrance is called "Only The Brave," and the face of their courageous scent is none other than rapper Common. As part of a publicity campaign, they had Common perform at Capitale last night, offering entrance to industry insiders, to celebrity friends, and to consumers who bought more than $117.50 worth of the perfume at participating Macy's locations. More photos and story below...Michelle Trachtenberg and Olivia Palermo were among the celebrity friends, and we guess the huggy lady in the picture at left was one of the eligible consumers. More pictures below.

Michelle TrachtenbergOlivia Palermo of the City Michelle Trachtenberg, Olivia Palermo

Capitale, a former bank in Chinatown

Diesel Only The Brave Men's Fragrance