While Chinatown has expanded, and Little Italy shrunk, tonight at least, you can get a taste of the old-school vibe at the launch of DON. Clothing, happening at Southside. Founder and creator PJ Monte took his family history and their lifestyle and translated it into a brand that bridges the gap between the classic wise-guy and the new hip styles. His roots stem back to Brooklyn, more specifically "Monte's", a family owned and operated restaurant, bar, hotspot, and home away from home for wise-guys all over New York. So check out what he's created tonight.