Gawker held their second big rooftop party in the drizzling rain, a perfect dark and stormy atmosphere for their "Blood Copy" party; a viral marketing site for HBO's True Blood that managed to get Nick Denton's crew into some hot water for the blurring of advertising and editorial boundaries.But no journalistic fangs were bared last night, in fact, we hardly saw any journos at all!
Most noticeably absent was anyone from the Gawker editorial, though Hunter Walker from Fishbowl NYC, CNET's Carolyn McCarthy, The Times' Brian Seltzer and Andrew Cedotal from Dan Abram's soon-to-be-launched Mediaite made an appearance. The rest of the crowd was there not to talk business but to drink blood...or what appeared to be the life-substance, out of tiny vials at the bar.
We found ourselves chatting with one of the idea-men behind the Bloodcopy campaign; a young, handsome french man named Antoine walking around with a video camera, asking what people thought of vampires. "Look around you, this party is filled with them," said a more-than-soused blogger, before "ironically" making eyes at the adorable face of the enemy.
Hey, even if the ad campaign blew up in Gawker's face, they still managed to throw a dark and sexy soiree that brought out the night-dwellers despite the rain. (see the one vampire with the surprised look in the background of every other shot in the gallery).