Last weekend, guests enjoyed the dazzling city skyline views atop the Hotel on Rivington at the DON'T Launch party hosted by Gotham Magazine and PUBLIC. Ann Taylor, represented by President Christine Beauchamp, Style Director Kristin Rawson, and PR Director Andrew Taylor displayed their re-branding campaign, fierce fall look-books, and treated guests to polished necklaces and swanky scarves. Hickey was fitting guests, previewing new looks for Fall 2009, handing out measurement cards (Nick Stein, Associate Account Executive, and Amber Schibanoff represented the line). Guests enjoyed Macallan sampling and Oriel Wines tastings. Julie King and Jamie Godfre from Kate's Paperie also provided consultations on personal branding and professional standards in correspondence throughout the evening.