[Jason Segel, Paul Rudd. All photos by BILLY FARRELL for PMc]

This year's latest comedy to see is about nothing else but the love between a guy and his bro. I Love You Man, starring Paul Rudd, Jason Segel, and Rashida Jones follows a friendless real estate agent through a series of man-dates on a quest to find the perfect best friend. With the film coining phrases like "pop a squiznot" and "dude von dudenstein", it's "totes" guaranteed to bring the laughs. The Cinema Society and Svedka Vodka hosted the premiere and after party for the bro-mantic comedy at the Soho Grand Hotel Friday night with a long list of familiar movie-goers including Edward Norton, Becki Newton, Parker Posey, Charlotte Ronson, Steve Buscemi, Le Call, Moby, and Cinema Society founder Andrew Saffir.

More photos from this event below...

Byrdie Bell, Lyle Maltz, Julia Collier

Ashley Lloret

Paul Rudd, Rashida Jones, Liam McMullan, Charlotte Ronson

Donald De Line (Producer), Jason Segel, Rashida Jones, Paul Rudd, John Hamburg (Writer/Director)

Alex Lundqvist. Keytt Lundqvist

Mick Rock, Olivia Cuervo, Le Call

Andy Cohen, Amanda Baten, Moby

Tine Furre, Sophia Lie, Andrew Saffir, Jason Segel

Stacey Battat, Parker Posey

Lisa Salzer, Billy Farrell, (Photo - Jessica Van Garsse)

"I Love You Man" After Party