[Bethenny Frankel, Patrick McMullan and Jill Zarin riding snowmobiles- minus the cold. Photos by SAM BOLTON for PMc]

Who said batteries were boring?  Duracell makes batteries FUN! They have created a Power Lodge, close to touristy Times Square at 1540 Broadway. There you hop on to these snowmobiles (that you actually pedal, like you would a bike) which creates energy which Duracell is going to store to light up its 2009 sign for the New Year. YOU get to create some of that energy for the light bulbs just like Bethenny Frankel, Jill Zarin, Marissa Jaret Winokur, and even Patrick McMullan did! Go here for more information.

More photos below

The sign that is waiting to be lit by all that pedaling

Bethenny Frankel, Marissa Jaret Winokur, Jill Zarin

Patrick McMullan, Lucky, Wendy Diamond

Bethenny Frankel, Jill Zarin

Peter Bartlett, Marissa Jaret Winokur, Jill Zarin, Bethenny Frankel, Patrick McMullan