Rachel Roy Launches Her New "Rachel" Line

by CAROLINA FRANCESCA · April 30, 2009

[Alice Smith Rachel Roy. All photos by NEIL RASMUS for PMc] Yesterday, Rachel Roy and the Jones Apparel Group hosted a party for the designer's new line- "Rachel".  The line is meant for the younger, 'fashion forward' fans of Rachel's, and it's meant to not pinch their wallets. Guests included Kelly Bensimon, Adrien Field, Amy Astly, Beth Ostrosky Stern and even more beautiful people. Although Skye Nellor attended, it was Alexandra Richards who was in control of the DJ-ing this time.

Danielle, Karen, Jenna, Erin

Amy Astley, Rachel Roy

Rachel Roy, Veronica Webb

Nancy Nortard, Alice Smith

Alexandra Richards

Laura Polko, Skye Nellor

Adrien Field

Rachel Roy, Joanne Pailey, Joe Zee

Rajendra Roy

Beth Ostrosky Stern

Kelly Bensimon, Rachel Roy