[Kerry Diamond, Carol Hamilton, Dr. Lisa Alster, Serge Jureidini, George Rivera, Cheryl Vitali. All Photos by NEIL RASMUS for PMc]

The Lancome Team introduced the latest addition to their cosmetic family with a little party Monday at the 620 Loft in Rockefeller Center for the launch of Genefique Youth Activating Concentrate, a new skin care technology that sends your skin cells back in time. Hmm...sounds like something we've already heard before, but Lancome claims this is not your ordinary skin care product and will supposedly knock the socks off anyone, of any age who tries it. Shoppers will have to wait until spring to test it out for themselves when the so-called skin transformer in a bottle will be released for $78 a pop.

More story and photos from this event below...

Lancome USA's president, Serge Jureidini, along with the company's marketing VP, Cheryl Vitali, and Lancome scientist George Rivera presented the product to their guests all of whom got to  try the dream cream out for themselves a few months early.

Cheryl Bitali, Serge Jureidini, Jane Larkworthy

Dr. Tina Alster, Kerry Diamond

Lancome Team

Valerie Monr, Dr. Tina Alster, Mikki Taylor, Ning Chao