The Pink Agenda's Annual Spring Gala

by SARAH MANDATO · May 15, 2009

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"So, let me ask the most important question of the night: how do they look?!" Thus began Hoda Kotb, kicking off this year's Pink Agenda Gala by reminding guests that not only is she a breast cancer survivor, but that 'the girls' are looking pretty damn good.The host of NBC's Today show set the tone for a truly inspiring evening. Inimitable TPH President and Director Marisa Renee Lee and her co-director Liana Guzman welcomed committee members, supporters and guests including Lauren Pierce Bush, Amanda Hearst, Rachelle Hruska, Keith Lissner, Devorah Rose, Kristian Laliberte, Timo Weiland, Jen Novak, Stephanie Wei and Abigail Lorick; who were part of an incredible turnout braving wet, decidedly un-summer weather to raise money for the Breast Cancer Research Foundation and Susan G. Komen for the Cure; as well as general awareness for the cause.

In a sea of pink ranging from Top Shop jumpsuits to Lorick originals, the future leaders of New York proved that there are more important evils out there than the recent scaling down of all things frivolous (cough - bottle service), and despite the recession we can come together and really battle them. Proving rumor true, wall-to-wall beauties filled the halls of Twenty Four Fifth to enjoy Bacardi cocktails, hors d'oeuvres and a silent auction. In between sips and bites and before heading off to the after-party at 107 Rivington, attentive ears listened to Marisa and Jaquelyn Scharnick's stories of their mothers battling cancer, filling the room with the palpable presence of the disease, in some measure, in nearly everyone's life to perhaps a scary direct or single degree. Never forgotten, it is these individuals lost who should continue to inspire each of us in the way that their daughters persevered to honor their legacy and do immeasurable good, all the while having a whole lot of fun and putting on events that are an absolute blast.

Summer is upon us, my friends. Make those long drives to the beach, push the lime into the bottle neck (flip) and enjoy yourselves. At the same time, however, try to remember that there are those out there who are fighting some tough battles, and that we should all give back in any little way we can. Getting dressed up and going to these events really does make a difference. To our dear friends at The Pink Agenda, thank you for an incredible evening, last night. You ladies are truly amazing...