Tracy Feith was the new Vilebrequin this summer, and Claire and I couldn't get enough of his bold prints and flowing dresses.  He stole many hearts at Surf Lodge, a place that he helped make hot as much as they helped make him.  His store's floor, adjacent to the hotel, was spotted with the footprints of Reef's donned by the New Yorker's that chose to brave the long drive to Montauk.  The staff even wore Feith.  He was frequently spotted on the deck of Surf Lodge with his son, the epitome of Summer casual.

More story and photos below:

And now, you won't have to go out east to visit him.  He will be available at your local Target on May 17th, (though we hope to see the real thing out east again this summer!)

[Tracy Feith Surfs Into Target] (Eater)
[Battle Of The Brands: Tracy Feith Vs. Vilebrequin]
[Tracy Feith Pays A Fashionable Visit To Surf Lodge]

The official Tracy Feith Target Collection inspiration board.