The Millennial Outlook
Sharky and Leffler made Brandless with millennials in mind. The co-founders have seen that today's generation are not buying the brands of their parents. And since most millennials are on a tight budget or are predominantly online buyers, Brandless's easy acceptability and low-cost options are very attractive. Brandless's approach towards variety aims to be stress free: it is the things you need without being overwhelmed by options. Not to mention, the company's monochromatic aesthetic is definitely in line with the current trends (think Glossier).
[Photo via @brandlesslife]
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