Halo Top is now the best selling pint of ice cream in America. The supposedly healthier, less caloric brand beat out reigning companies like Ben & Jerry’s and Haagen Dazs for the title of distinguished dairy. It’s a real freezer aisle success story.
The Los Angeles–based company began in 2012, offering a healthier alternative to everyone’s favorite frozen food with an entire pint that promised only 240-360 calories. Since then they have continued to grow in popularity: 2016 saw more than 13.5 million pints sold.
“The reason we’ve taken the number one spot is simple: We have amazing fans. We are eternally grateful to them for even allowing us to exist, let alone thrive,” said CEO and Founder, Justin Woolverton. “Our promise to our fans is to maintain the quality they expect from Halo Top and, of course, to bring them some exciting new things in the near future.”
This week, Halo Top also introduced 7 new flavors to their cache. These include: Cinnamon Roll, Mochi Green Tea, Rainbow Swirl, Candy Bar, Chocolate Covered Banana and Caramel Macchiato. But personally, I’m here for Pancakes & Waffles.
Words by Valerio Farris at Food52