What inspired you to open Antonioni's? Who else was involved in this decision?

It is a childhood dream, in Morocco I grew up with Ralph Toledano, who is now the Chairman of the Fédération Française de la Couture. We had always wanted to do a project together. We finally made it happen. He is my partner at Antonioni's. And without a doubt Amy Grantham, an extremely talented actress/artist, was instrumental in the making of the project.
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