A New Yorker by way of Australia, designer Emma Fletcher is the creative force behind designer label TOCCA. Known best for its beauty line, TOCCA launched in 1994 and made waves with its newly relaunched clothing line on the Fall/Winter 2011 runways. Created and reintroduced by Fletcher, the brand has developed a sophisticated aesthetic that showcases the best of Fletcher's particular style of whimsical and wearable elegance. We sat down with Emma Fletcher to talk about her former store, her transition to TOCCA, and what her involvement with the brand will mean for the future.

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