And who would your patrons be? Who is the ideal Grungy Gentleman?

We’re a New York brand, so there’s definitely a New York element to it. It’s high-end luxury menswear with a splash of street and that’s why we take the athletic tailoring approach. The Grungy Gentleman guy generally is very masculine, might have a little facial hair, might not be super scrawny skinny. Our guy likes sports, he likes music, he has an affinity for art, he loves entertainment, movies, TV, all types of culture—our guy loves culture. Style is very reflective of your image, and you can be placed in those different spheres, looking fresh while doing it.
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