You've done quite a few more affordable collaborations, with Anthropologie and DesigNation for Kohl's, for example. What's your favorite aspect of projects like that? How is it different than designing for your own line?
E: It's wonderful to be able to reach a much broader audience. Anthropologie was really special to me because I really wanted to do that project from a marketing point of view. I have always loved the brand and thought what Peter does would resonate with their clientele and I think it was terrifically successful. We look forward to more projects with them and of that vein.
P: I love being able to reach a larger audience - I personally think every woman should have some Peter Som in their closet and these amazing collabs are the way to do it! There's no difference in designing more affordable collaborations versus my own line - design is design
