Tell us a little bit about your backgrounds. How/when did you guys meet?

Elana Nathan: I am a former corporate lawyer and internet entrepreneur. I met Peter eleven years ago through a close college friend who had been talking about potentially doing Peter’s PR. Peter Som: We started working together very casually - eventually it grew and grew into what we have today! It's nuts to think about all that history and how young and excited we were to start something new and where we are now.
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