Carlos Quirarte and Matt Kliegman Rooftop of the Jane Hotel

How do you make sure your place generates buzz, and gets the right crowd, without feeling so promoter-y? Carlos: “I think the only thing that we’re promoting is a good time, where I think that for a lot of these other places, its kind of this elitism thing where it’s like people wanna feel like they’re better than other people and I don’t think that that’s really our thing.”
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