If a tree falls in the woods and nobody hears it, did it make a sound? The age old philosophical question could easily be re-imagined for today's world in reference to social media. "If I did X, but didn't Tweet, Instagram, Vine, Montaj it, did it really happen?" As the fashion industry continues to embrace the digital sphere, the Style Coalition created the Fashion 2.0 Awards to honor outstanding achievements in digital and communication strategies. Last night's 4th annual event, sponsored by SIN THIRST SIN Energy Drink, was held at the SVA theatre and hosted by the crowd pleasing Robert Verdi. Simon Doonan's key note speech had attendees in stitches before categories were reviewed and the winners announced. We had a chance to catch up with Robert and Simon, who talked to us about timeless fashion purchases, social media, and Hedi Slimane's new collections at Saint Laurent. Click through to read our interviews!