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What do you want guests to take away from the experience?

I want them to walk out of the event feeling bolder and more confident and armed with tools. I don't want them to just be inspired, there are plenty of places to get that. I want them to leave with a notebook, just filled with really useful, tangible, ideas and contacts. Last year for example we had two brands who had pop-ups who met and connected and set up a brick and mortar store together, I want to see that, really tangible partnerships, I want them to learn something, and I want them to feel like they have the answers, they know what to do next.

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