[Mary Rambin showing off her popular Moe Bag]

Today, we are starting to put the pieces together. What do the popular Moe Bags (the latest buzz-o-meter alert item in celeb land), All My Children star and New York social gal Leven Rambin, and Gawker love child Julia Allison have in common? Well here's how it goes: Remember back when we were wondering why Julia Allison was working so hard on promoting the little Leven? Might it be because her older sister Mary, the creator of the popular Moe Bags, is Allison's best friend forever (coincidentally she is also her stylist). Both of the women have popular tumblr blogs (Julia's here, Mary's here), which they use to praise each other (what all women SHOULD be doing instead of bitching behind each other's backs). We are all for this promotional plugging. In case you don't care about all of this New York gossip, at least look at the bags.

Moe Bags are super cool. And if you don't believe us, just ask any of the several celebrity fans including Lydia Hearst, Brooke Hogan, Miss U.S.A., Hayden Pannetiere, Kristen Bell, Haley and Hillary Duff, Courtney Cox, Renee Zellwegger, Eva Mendes, Jessica Beil, Jessica Alba...the list goes on and on. Oh, and of course there's, Leven Rambin and Julia Allison, the bag's biggest fans.