Remember we recently posted about a PR case study regarding the "new face" of Michael Jackson? Well this month MJ is on the cover of Ebony Magazine (A Black Magazine), looking whiter than Casper.

He certainly has a new face and we couldn't help but wonder if MJ's people examined the PR case study or came to the same conclusions themselves?! Notice how they interview him about "normal" things like fatherhood? Good work guys, but there was a fly in the ointment.  Jacko spent a lot of time talking about other children:

"He did go on and on about kids, though, saying how much he loved them."

[NYP]

As we cautioned, he should avoid talk about children at all costs!