We have to admit, we were worried about Tay there for a second, what with all the lying low and traveling via suitcase going on. Not only did she skip her infamous, Insta-ready 4th of July party this year, she actually deleted every photo ever off her 'gram. However, true to form, it appears to have all been some sort of marketing ploy leading up to her single release and the premiere of her self-deprecating-slash-self-glorifying new music video for "Look What You Made Me Do." The supposed clap-back to the whole #KimExposedTaylorParty came off as a little try-hard, and Twitter users, per usual, were the first to call her out. Then again, you have to give the girl props for being so self-aware.

[Photo via Vevo]