Watch: Vampire Weekend & The Black Keys In A Sell-Out Off

by Mara Siegler · January 12, 2011

Black KeysSince Stephen Colbert won last year's Grammy category for Best Comedy Album he gets to vote for this year's winners. To decide who he should choose he brought on Vampire Weekend's Ezra Koenig and the Black Keys to compete for his support in a Sell-Out Off. -

The winner would get Colbert's vote for Best Alternative Music Album, which he dubbed as the "the edgy, under-the-radar stuff that anti-establishment types can buy at Starbucks."  Since no one pays for music anymore, a band's popularity comes down to how many commercials it is featured in.

The Black Keys were featured in a Zales ad while Vampire Weekend brought home the bank with Honda and Tommy Hilfiger. And those weren't the only examples of their tunes used to convince consumers to purchase a product. Who whored out their music the most?  Who wins? Find out...

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