To tap into the alternative twenty-something set, R.J. Reynolds Tobacco Company is attempting to align itself with Williamsburg, the Mecca of hipsterdom. But does the campaign lack the authenticity to be successful?
The Camel Blue package features the Williamsburg Bridge on the front, and as The Brooklyn Paper notes, the cheesy commentary reads as if the ad writers had never been to Brooklyn before :
"It's about last call, a sloppy kiss goodbye and a solo saunter to a rock show in an abandoned building...It's where a tree grows."
Apparently, despite the cliched and misguided ad campaign, bodega owners on Bedford and Manhattan Avenues in Billyburg sell out of these packages the day they come in.
This cigs are the only ones worth smoking at your rooftop 'burg party, but the real question remains will the rest of the borough unite in pride with this bastion of hipsterdom? Of course, those with a pulse on nightlife trends generalize and say the whole borough is seeing a revival in the club scene.
[Image via Brooklyn Paper]