Diesel Flash For Fun Bash, A Neon Love Fest
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Give credit to Diesel for upstaging its own famous denim in the name of a good party. Last night, the company celebrated its new line of glow-in-the-dark apparel with a Flash For Fun bash at Love, the neon and stalactite-themed Village club somehow reminiscent of both underground raves and Fraggle Rock.
Diesel gave guests not form-fitting jeans, but glowsticks, face paint and fluorescent eyebrows.
As the crowd swayed to house music pumped through Love's sweet defibrillator of a soundsystem, a man dressed as a white bunny carried a translucent backpack full of glowing rave paraphernalia (the legal kind) and encouraged the packed room to go down the rabbit hole. (Vodka and beer courtesy of Diesel helped them along).
Spank Rock was their "special guest," emerging out of neon balloons.
As things kicked into high gear and a line of expectant partiers outside continued to snake around the corner, one reveler, sans top, bravely straddled a cold tub of beer. Flash for fun, indeed.
[Can Diesel Top The Biggest International Party Ever?]
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about 5 hours ago
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J
October 28, 2009
4:01pm
The event sucked. Well, maybe it wasn't horrible...but it was hyped up to be something epic. Yawn.
DD Du
October 28, 2009
5:21pm
Worst "party" ever. Venue was gross...crowd lame. Diesel really fucked up this party...embarassing.
naysayer
October 28, 2009
6:03pm
Ok guys it didn't suck and it wasn't the "worst party ever." It wasn't really a glam guestofaguest style party, more something you would expect to find in the trenches of williamsburg. It was hyped up to be way more than it was. Had it not had all the hype it would have been a perfectly fun night. People danced, drank, and STAYED. But yes, that being said next time i'll expect more from Diesel, or simply less hype for a mediocre event.
DJ
October 28, 2009
8:51pm
WASTE OF TIME!!! A PR nightmare for Diesel and made them look really bad. Cheap vodka on offer (that only drink included on the "free" list). The wrist bands didnt mean a thing as the doormen just let anyone in despite a line in the rain. Joke...never again
rog
October 28, 2009
9:21pm
after waiting in the rain for 1 hour my friends and i lasted 5 minutes inside. such a disappointed.
B
October 29, 2009
1:41pm
They party was awful, absolutely horrible. I stayed 10 minutes.