[All photos by Nick Hunt for PMc]. Last night, Fred Perry held a centenary event at SPiN, featuring a performance by the Friendly Fires.
The British sportswear brand actually has its own room at the private ping pong club, with a stainless steal table and glass net. Timo Weiland, Steven Rojas, Judah Friedlander, Mick Rock, Scott Buccheit and Naeem Delbridge saw this exclusive space and toasted the label's 100th birthday while enjoying the band's set, an energy filled playlist despite the musicians only having just arrived in the states that morning. Pairing ping pong with cocktails is great motivation to rally.

Jack Savidge, Edd Gibson, Ed Macfarlane

Cator Sparks, Fay Cantor-Stephens, Hanuk

Ed Macfarlane

Friendly Fires Performance, Edd Gibson, Ed Macfarlane

Josh Griffler, Marty Reisman, Ralph Cutler

Jeremy Myers, Richard Holtz

Mick Rock

Steven Rojas, Jared Flint

Scott Buccheit, Danielle DeGregory, Carrie Baker, Naeem Delbridge


Timo Weiland, Christopher Bollen, Richard Martin

Saturday, February 11
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.