Question Of The Day: Will The Standard's New Boardshorts Be Enough To Keep The Meatpacking Afloat?

Jul 31, 2009 12:41 PM

[The Standard Grill. Photo via HC] If the Jane Ballroom is saving NYC Nightlife (in the West Village at least), what is The Standard doing for Meatpacking? André Balazs' Standard Hotel was the city's most anticipated opening of the year. Declared the Municipal Art Society's Best New Building of 2009, and sitting on valuable real estate at the edge of the Highline, everyone was excited to start throwing their parties, and their pants off, at the newest hot spot.  The opening of the hotel's restaurant, The Standard Grill, caused even more excitement, as things like this tend to do. Beyonce and Jay-Z, Anna Wintour, Rick Owens; these were just some of the faces spotted in the first weeks of the restaurant. Bruce Willis was doing a porny photoshot for W Magazine in the hotel before the beds were even installed.

And just when you thought the buzz surrounding the space was going to start tapering off, today word comes that the Standard has teamed with Quicksilver to bring you swimwear. The limited edition boardshorts will be available for purchase from high-tech vending machines located in the hotel starting August 8th. PERFECT! Right after brunch we can get Stanley in a pair of boardshorts and head over to the pool! There's just one problem, the Standard DOESN'T HAVE A POOL.

Oh, details, details....there's always the Gansevoort, or Soho House right across the street. This is the Meatpacking district, remember.

Am I missing something?

Is the Meatpacking district in style again? My intuition tells me that the fact that I would want to spend my Thursday evening on Little W.12th probably means that I  really am in need of a vacation. But last night at the Standard Grill, I wasn't alone.

Upon entering I ran into Steven Kamali and his crew.  Later on, I saw Charity:Water's Scott Harrison breezily walk in, entourage in tow. The group of people that helped start the buzz years ago were circling back to grace it's newest resident with their coolness. But can the Standard save Meatpacking?

Matt Oliver, who was among Harrison's clan, tweeted "NYC's Meatpacking District is beyond gross. I wish they'd bring back the trannies and cow carcasses."

Cow or no cow, there was many a beautiful carcass to gaze at, last night. "I have never seen this many beautiful people in a room at once," said my dinner date - in from L.A. -where apparently their version of the Hotel doesn't have comparable counterparts (alas they, no doubt, have a pool at least)?

I walked out to get a cab home. There was a gaggle of girls heading over to Hogs and Heffers. Oh. Right. I'm in Meatpacking.

Questions left unanswered. Please help....Is Meatpacking cool again?  Was it ever?  Will the Standard's new boardshorts be the catalyst that keeps the whole neighborhood from sinking??

The comment section is open for you to tear up!

To contact the author of this post, email rachelle@guestofaguest.com

July 31, 2009

4:55pm

no no no. so meatpacking got cleaned up, was hot for a quick minute and then not as bridge+tunnel etc got word. this neighborhood may remain cleaner than it was in the 1980s but i doubt that it will regain its 2004 ny mag title of "New York’s most fashionable neighborhood". the standard can maybe change that very small corner of the block that its on. like the bowery hotel did. but that doesnt stop the crackheads from lingering around the corner. and the boardshorts? srsly? really? no  

Jennifer

July 31, 2009

5:18pm

I love the standard, hate the location.  

NYERRRS

July 31, 2009

5:20pm

Srsly though, the Bowery has become the new meatpacking. I'm waiting for midtown to make it's appearance on the "hot" list.  

youallsuck

July 31, 2009

5:21pm

The Standard hotel is for yuppies from San Francisco who think they know NY when they come and stay there  

July 31, 2009

5:21pm

I can't stand the Meatpacking. I don't think the Standard's going to be the saving grace. It'll draw some Euro tourist love, and they don't even know the difference. Loving the High Line, though. And brunch at Pastis. No objections for daytime Meatpacking tripping.  

GUESTOFAGUEST

July 31, 2009

5:23pm

hey "youallsuck," easy on kids from san francisco...  

Caroline McCarthy

July 31, 2009

8:25pm

The Meatpacking has had a sort of revival but it's pretty touristy, like it's the new Soho. I think the main reason is the High Line, not the Standard.  

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