Versace and Africa Israel, through its wholly owned subsidiaries, entered into an agreement for the interior design of 55 residential apartments, common areas, a spa and an exclusive club in Africa Israel’s landmark building known as The Clock Tower at 5 Madison Avenue, New York, New York.
Constructed by MetLife as its headquarters in 1909, the building was the world’s tallest until 1913, when it was surpassed by the Woolworth Building in lower Manhattan. Architect Napoleon LeBrun fashioned The Clock Tower after the Campanila di San Marco in Venice. Located in the heart of New York City’s booming Madison Square Park district, the property is considered as the visual centerpiece of Midtown South.
More story and photo below:
Africa Israel intends to develop The Clock Tower into a luxurious residential condominium with an exclusive club and a spa, all bearing the distinctive style and interior design of the world renowned Versace name.
The agreement with Versace calls for the development of the Clock Tower with Versace interior design concepts throughout. In addition, the interiors of the new exclusive luxury club on the first two floors of the Clock Tower will be personally designed by Ms. Donatella Versace. This will be the first exclusive club in the world that bears the designation “designed by Donatella Versace”.
Giancarlo Di Risio, CEO of Versace, said: “The Clock Tower project is further confirmation of the Maison Versace's leadership in the luxury interior design market, and represents the excellence of luxury Made In Italy."
Rotem Rosen, CEO of AFI USA, said: “AFI USA, controlled by Mr. Lev Leviev, is excited to brand the Clock Tower, one the most luxurious buildings in New York City, with the Versace luxury name. AFI will continue to provide its future customers with the highest quality of residential living”.