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Big names were in no short supply at last night's party at the Whitney Museum: Lucy Liu, Matt Dillon, and Josh Lucas all came out to celebrate Persol's Incognito Design Exhibition. Interestingly enough, rocker Lou Reed of The Velvet Underground fame. Incognito opens to the public today and closes on the June 28th.
Monday, February 13
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.


