Another (Gulp) Boozy Brunch Party In Meat Packing Disctrict

by Rachelle Hruska · June 5, 2009

[Matthew Assante and Dustin Terry with their fans]

Have you met Matthew Assante and Dustin Terry yet? These two are the men responsible for the newest summer rooftop brunch party at the Gansevoort Hotel that we told you about last week. The Hamptons are sooo 2004 right?

Just when you thought the boozy brunch party scene was over-saturated, Matthew and Terry bring us more of it.  Seeing the "demand" for another one after realizing that the economic downturn has affected many New Yorker's plans to spend the summer out East. The pair, who are protégés of Strategic's Jason Strauss and Noah Tepperberg have been doing nightlife parties for awhile, getting their feet wet at events like the Hamptons Polo VIP tent, Video Music Awards party at Marquee, and Puff Daddy's NY's Eve Event at LIV in Miami.

Their new brunch project is being overseen by Tony Theodore of China Grille management. Who wants to wait in a four hour traffic jam to only get a day at the beach? Is the summer poolside at the Gansevoort the new Hamptons?

The party started last weekend and will continue on every Saturday and Sunday afternoons (rain or shine) until Labor Day. But can they compete with the Koch Brother's Day & Night empire? Is there enough rosé to go around?