These are the new Empire Blue Cross Blue Shield ads up around town. They are apparently supposed to make the reader feel comforted that "After 72 years, no one knows more about health in New York" than Empire. In reality, these ads make us walk away in complete horror. Apparently New Yorkers really have gotten "Bitten" and it hasn't been by Sarah Jessica Parker. No this is much worse, 250 of us were bitten by rats and 1,401 by HUMANS!? wtf? We don't know what their marketing department was smoking that day but this is seriously disturbing news.