These are the new Empire Blue Cross Blue Shield ads up around town. They are apparently supposed to make the reader feel comforted that "After 72 years, no one knows more about health in New York" than Empire. In reality, these ads make us walk away in complete horror. Apparently New Yorkers really have gotten "Bitten" and it hasn't been by Sarah Jessica Parker. No this is much worse, 250 of us were bitten by rats and 1,401 by HUMANS!? wtf? We don't know what their marketing department was smoking that day but this is seriously disturbing news.
Saturday, February 11
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.

Ha Ha Sound
June 21, 2007
4:54pm
I hope there's some copy on the ad somewhere that says, "And we may even pay out what we're supposed to if you ever need to use your insurance. Maybe."
LisaBinDaCity
June 21, 2007
5:04pm
OK, now I'm depressed. And they're my provider to boot ;-)
model behavior
June 21, 2007
9:07pm
Those crazy advertisers smoking stupid sticks again. Sigh...